6º strong Brand in the World.
It was created 105 years ago and it is still being a referent Brand for Young people.
It has presence in 115 countries.
The statistics shows that a car is sold every 7 seconds.
Nº 16 in the list of Licensing Magazine with more than 300 licensees worldwide.
A Brand that is in constant search of the diferentiation, more power and design.
Target: adult, Young adult and teen.