6º strong Brand in the World.
It was created 105 years ago and it is still being a referent Brand for Young people.
It has presence in 115 countries.
The statistics shows that a car is sold every 7 seconds.
Nº 16 in the list of Licensing Magazine with more than 300 licensees worldwide.
An aspirational car, with great added value, sport design and high performance with style.
Target: adult and Young adult.
To whom feel a strong attraction for luxury brands, which becomes a factor of exclusivity Development of design and technology for the environment and performance + differentiation.