Hello Kitty is a global icon loved by women of all ages, ethnicities and social classes.

Her Birthday is on November 1st.


Primary Target: female audience of all ages: "From Four to Forever".

It’s one of the leading brands of licenses with over 200 licensees in Latin America.


 Strengthening the brand and relationship with the public through the Sanrio stores in Mexico, Brazil, Peru, Colombia, Venezuela and Central America.


 Strong presence on the Web.


 Strong growth over the past 12 years in the licensing area.


 With a large product development in our territories Hello Kitty continues to demonstrate the strength of its brand.


small gift, big smile™


Sanrio has transformed the Japanese tradition of giving small gifts in their mission as a company.

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