Hello Kitty is a global icon loved by women of all ages, ethnicities and social classes.
Her Birthday is on November 1st.
Primary Target: female audience of all ages: "From Four to Forever".
It’s one of the leading brands of licenses with over 200 licensees in Latin America.
• Strengthening the brand and relationship with the public through the Sanrio stores in Mexico, Brazil, Peru, Colombia, Venezuela and Central America.
• Strong presence on the Web.
• Strong growth over the past 12 years in the licensing area.
• With a large product development in our territories Hello Kitty continues to demonstrate the strength of its brand.
small gift, big smile™
Sanrio has transformed the Japanese tradition of giving small gifts in their mission as a company.
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