It’s a character of great nostalgic presence among young people and adults who grew up with its products.


It has a great retro image.


Created in the 80’s, Keroppi makes its debut at the Sanrio stores in 1988.

Primary Target: children up to 6 years old and teenagers.


Most popular products: handbags, bags, soft toys, key chains and purses.

©’88, ‘16 SANRIO