Created in 1974, My Melody is one of the oldest characters and one of the most representative properties of the Sanrio brand.


My Melody products have had a consecutive presence in their stores for over 30 years and the character is one of the favorite for girls.

Primary Target: girls 4-10 years old and occasionally young adults


Most popular products: stationery, accessories, stuffed animals, toys and clothing.

©’76, ‘16 SANRIO