Peanuts was born in 1950, debuting in comic strips in 7 newspapers. It Is an evergreen brand, one of the most popular in the World and ranked in the TOP 10 licensed brands.
Was named the Best Humor Strip in 1962 by the National Cartoonist Society. In 1972 “Snoopy come home” debuts in movie theatre in 1972. Schulz was named the Cartoonist of the year in 1978.
Has 92% of consumer awareness -16 Millions of fans.
Peanuts collections with H&M, Pull & Bear, Abercrombie & Fitch, Urban Outfitters, Uniqlo, Levi´s, Zara, Benetton, Pottery Barn, Marc Jacobs, and much more.
Association with NASA (2019)
Digital content: Apple TV - launch Nov 2019 in more than 100 countries.
The Snoopy Show, target 6-10 years old based in friendship, loyalty, imagination and belief in yourself launch in 20/21.