The new animated show launched in April 2020, is based on the action from a toy eye view.

Power Players is a fun comedy-action show with real stakes, large laughs and over-the-top action. Shifting between the full-scale world of Axel and his friends and family, the mind-blowing visuals take hold when Axel crosses over into the world of his toy teammates. Comedy springs from the wild characters. Axel, responsible for the outbreak of smart toys in the first place, must save the world and his friends while keeping his role in the rescues a complete secret. And, he still has to get his chores done! 

Axel transforms into a living action figure, with a wild new perspective on the world, he wrangles an unlikely team of toys on the biggest small adventures a kid could ever imagine.

Brand values:

• Camaraderie

• Teamwork

• Adventures

• Corageous

• Wild sense of play

Consumer Products target: 4 - 8 year old

Show target: 6-11 year old

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